Drink 3D Animation for Vitamizu Guarana

Brief

Vitamizu came to us with a new product, a Guarana drink launching in regular and sugar free versions. There was no campaign concept and no product photography. Just the label artwork and a launch date.

Challenge

A drink launch lives or dies on whether the flavour reads instantly. Guarana is not a familiar shape on shelf the way citrus or berries are, so the work was not only to render the can accurately but to build a story that made the flavour legible before anyone read the label.

What we delivered

We started with the labels and built the storyboard ourselves. The film opens on the can and brings the guarana in afterwards, so the product leads and the fruit explains the flavour rather than the other way round. Both the regular and sugar free cans feature. From that single master we cut eight finished videos: two unbranded versions in 16:9 and 9:16, plus six retailer specific cuts carrying end frame branding for Kaufland, Dealz and Profi.

Still from the MIZU Guarana launch film, the dark blue can wrapped in a red guarana-berry liquid splash on a purple background — Launch film

Still from the vertical MIZU Guarana cut, the dark blue original and white sugar-free cans floating above a rippling red liquid surface — 9:16 vertical cut

Stills

MIZU Guarana drink cans, the dark blue original and the white sugar-free, both in Aztec-inspired line art, balanced on a white disc above a rippling red liquid surface on a purple background, 3D CGI product render

White MIZU Guarana Sugar Free drink can resting on a bed of blue ice cubes, printed with a colourful Aztec-inspired label, vertical 3D CGI product render

Vitamizu Guarana Drink

Brief

Challenge

What we delivered

Start your project