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Social content · 2024 to 2026

OSHEE Social Media

Pink OSHEE Vitamin Water bottle, red grape and dragon fruit flavour, frozen inside a clear block of ice on a wet surface under a blue sky, 3D CGI product render

Brief

Alongside the bigger launches, OSHEE run a steady stream of smaller moments: limited edition collaborations, new variants, sponsorship wins. Each one needs content quickly and none of them justifies a full production.

Challenge

These briefs arrive without a concept attached. A collaboration, a new format, a tournament result, and a need to say something about it on social. The work is figuring out what the piece should be, not just executing a storyboard, and it has to look like it belongs next to the brand’s larger campaign work despite being made at a fraction of the scale.

What we delivered

Five pieces between 2024 and 2026, with the concept written in house each time. They included a teaser and launch animation for the OSHEE x Koral ice cream collaboration, a film introducing the OSHEE Drop In concentrates, and animations marking tournament wins for Iga Świątek, whom OSHEE sponsor.

Every product was built as a digital twin from packaging artwork, so a new variant or a limited edition could be turned around without waiting on samples or a shoot. Delivered in 16:9, 9:16 and 1:1.

Clips

Stills

Line-up of six identical pink OSHEE Vitamin Water Limited Edition bottles, IGA TEAM label with tennis player Iga Świątek, arranged in formation on a pink background, 3D CGI product render
Two OSHEE Vitamin Ice Cream popsicles made with Koral, red grape and dragon fruit, and lemon-orange, bursting out of a clear ice cube over crushed ice against a blue sky, 3D CGI render
Three OSHEE bottles side by side on pink: Strawberry Vitamin Lemonade, Vitamin Water in red grape and dragon fruit, and Raspberry-Grapefruit Vitamin Lemonade, 3D CGI product render
Pink OSHEE Vitamin Water Limited Edition bottle, IGA TEAM label with tennis player Iga Świątek, tilted against a hot pink background scattered with confetti, 3D CGI product render
Pink OSHEE Vitamin Water bottle, red grape and dragon fruit flavour, frozen inside a clear block of ice on a wet surface under a blue sky, 3D CGI product render
Pink OSHEE Vitamin Water Limited Edition bottle, IGA TEAM label with tennis player Iga Świątek, floating through a shower of falling confetti on a pink background, 3D CGI product render
Two OSHEE Vitamin Ice Cream packets made with Koral, red grape and dragon fruit, and lemon-orange with magnesium and B6, laid flat on a plain blue background, 3D CGI render
Macro close-up of a pink OSHEE Vitamin Water bottle label beaded with condensation, reading 'Let's Celebrate: Limited Edition №0170', 3D CGI product render
White OSHEE Vitamin Water Strawberry Edition bottle featuring tennis player Iga Świątek and a 'Let's Celebrate Great Victory' band, on a speckled white background, 3D CGI product render

Outcome

The work ran across OSHEE's social channels, giving the brand a way to respond to collaborations, launches and sponsorship moments without commissioning a shoot for each one.

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