OSHEE air Energy Drink

Brief

OSHEE air was already on shelf, but the sub-brand had almost nothing supporting it on social. The calendar was committed and the assets did not exist yet, so they needed a set of content quickly.

Challenge

Content for a product that is already selling has to look like it. Rendered product content can easily read as a concept render, something still in development rather than something on shelf right now, and that undercuts the whole point of the post. The work had to feel finished and in-market, and it had to arrive fast enough to hold the calendar.

What we delivered

Eight assets built as digital twins from the label artwork. Five animations: one concept executed across three SKUs, one showing three SKUs together in suspension, and one dropping the cans in at random before resolving into the branding. Alongside them, three 360 degree rotation loops of individual cans, short enough to drop into the feed whenever the calendar needed filling. Everything delivered in 4:5 and 9:16.